The world is a pretty big place, and that’s not just speaking to the fact that it’s literally a planet. No, the global population is steadily growing and we’re currently 7.4 billion strong. When you think about this in terms of business, there are a lot more opportunities for sales when you think globally and not just nationally.
Think about the United States. In 2014 the census claimed there were 318.9 million people living in this one country alone. While that’s a large fraction of that 7 billion, it’s still not anywhere near most of it. Now think about a smaller country like Sweden. About 9.6 million people called Sweden home in 2013, and that’s an even smaller percentage of 7 billion.
No matter where you live, your country’s population pales in comparison to the number of people in the world at large. This is why globalization, or introducing your business to a global audience, is gaining in popularity.
An obvious reason to globalize has already been mentioned: sales. Some of the reasons why brands like Coca Cola are so plentiful are because they introduced their product to a global audience – and they did that before the Internet was a big deal.
Prior to the Internet age, going global was next to impossible, which is why brands like Coca Cola doing so is so impressive. Now almost anyone with a business dream can address a global audience (more on that later), which is just another reason why you should be going global – simply because you can.
Not all businesses are made to go global, obviously. Globalization exists for products that have a mass appeal. Imagine you have a product that could be used by all, like a more efficient and easily biodegraded form of toilet paper. Almost everyone in the world uses toilet paper and not just the people in your hometown. Why limit yourself to a small location when you can go even bigger?
Again, the Internet plays a big part in beginning the globalization process. The Internet connects us all – go on social media and soon you’ll find you can chat with someone who is on the other side of the country, or even the world! No longer are your products and services limited to one location without lots and lots of capital. Small business owners sell and market items to a global audience every day without spending much cash – if they spend any cash at all.
The first step to globalization is making your website comfortable to a global audience. Spend money on translating your webpage into major languages like Spanish and Mandarin. English is a good starter language, but remember that addressing a global audience means making global adjustments.
Next, put a bigger focus on your social media efforts and announce you’re global company. Many businesses are centric to their home base location, so it won’t be automatically assumed your business has globalized. A new marketing effort should announce to the world you’re a company that ships internationally and that welcomes global consumers.
Finally, a site that can handle 318.9 million people likely won’t have the capability of handling billions. This means perfecting your host (Shopify is great with heavy traffic) and ensuring your data is safe are both crucial steps in globalization. Rewind has you covered when it comes to backups, so sign on with us and you’ll be ready to open your doors to the world – literally!