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Data Recovery and Backing Up: Is it Really Cost Effective?

Everyone is talking about “staying safe online” and “backing up data” nowadays…but is it really worth all the hype? You might notice that Rewind is a business that focuses specifically on backing up Shopify store data, so maybe we’re a little biased. Still, we’re passionate about backing up data with good reason.

While many are of the mentality that backups that cost money are ridiculous or a waste of money, we disagree. It’s usually not a question of whether a merchant deserves compensation for their services, but an issue of wasting money altogether. “It’s not going to happen to me, so why should I waste $100 on an external hard drive?” “I’m never going to lose anything so why pay Rewind to save my Shopify store data?”

A Logical Fallacy

You’ve probably seen a PSA about drunk driving or texting and driving once in your life. There’s usually a weepy teen actor sharing their experience with getting hurt or hurting others. “I never thought it would happen to me…until it did.”

In hindsight these things might be laughable, but it’s the truth. We all have an understanding that teens in situations like these often don’t think logically or with regards to consequence, but people with data to take care of often think similarly. It’s the idea of “it won’t happen to me” that puts people in vulnerable positions. Hackers prey on this mentality and unforeseen incidents happen within technology all the time.

Backups are Insurance

You have health insurance, right? If you do then you obviously understand why. You pay for medical insurance because when something happens to you, like you break your arm falling off of your roof, you have someone to help you out with expenses and consequences. You’re likely to not climb on your roof without a safety measure again, but you’re also not going to be paying 100% of your medical expenses on your own.

This same situation structure applies to technology too. Say that you accidentally knock over a glass of water all over your laptop. Did you backup all your data? Too bad, because it’s now completely fried and lost forever.

Backups are insurance. You might have to buy a new laptop (and you’ll never put a glass of water near it again), but having a backup means you won’t be completely in the woods. Your data is safe and thousands of files won’t have to be mourned.

But the Cost?

Consider this. As a Shopify storeowner, you have very sensitive information resting in the palm of your virtual hand. What happens if this is somehow lost or compromised in some way? What will you do?

Having insurance is essential when you’re worried about the fates of others and not just your own. If you ever lose confidential customer data, it pays to subscribe to a service like Rewind. Having Rewind, or spending money on another backup resource, can potentially save you lots of time and money that you might otherwise have to spend in order to get it back or start from scratch.

Data recovery is another common option, but full data recovery can cost tons of cash – think of the high thousands if you’re a big business with a lot of data to recover. Also, data recovery isn’t a guarantee. Sometimes all the data is salvageable, sometimes it isn’t.

In the end, backups are a lot cheaper than starting over – and you’ll be glad you thought about spending a little bit of money to protect yourself instead of spending a lot of money after the fact.

Mike Potter

Written by Mike Potter

Mike is a serial entrepreneur and currently the co-founder and CEO of Rewind.

Rewind securely backs up your online data helping you recovered deleted items and undo changes easily. Get peace of mind with Rewind. Available for:




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