Many different ecommerce platforms exist on the Internet, but why settle for “any” when you could have “the best?” That’s where Shopify comes in. As of early this year, Shopify is home to almost 250,000 merchants and the service made revenue of $72.7 million in Q1 alone. In 2015, Shopify pulled in over $200 million in revenue — now think about what that means about the money merchants are making?

It’s now obvious that if you’re interested in opening an ecommerce store, Shopify is the obvious choice — that’s why Rewind is committed to helping serve all Shopify store owners who care about their data. However, you may not fully understand the inner workings of Shopify, or you may not even know much about ecommerce in general.

If you want to turn your ecommerce endeavors into a legitimate business you must first understand how to use Shopify to its full potential. Of course, you can only fit so much information into a 500 word article, so make sure to look up your own resources and scour the Shopify FAQ. We’ve picked some common questions and answered them for you to get you started.

1. How tech savvy should I be in order to run my Shopify store?

Many become turned off by how intricate the Shopify interface can be, but understand it’s to your benefit. Other ecommerce engines like Storenvy and Etsy take all the work away from you and give storeowners pre-made stores within their network. Shopify, however, gives merchants the ability to create their own customized store from the ground up.

Thus, being versed in code and programming can greatly benefit you as a Shopify storeowner. It’s advised, though, that storeowners without tech skills should get a developer or site building team to help them create a fully operational store.

2. Is it necessary to have a Shopify theme?

Some storeowners like to stay away from themes because, again, they don’t have the experience to fiddle with them too much. Some Shopify themes are premade — like the themes available in the Shopify theme shop — but they’re often the same themes many other stores have. Successful stores showcase their individuality, whether through a custom made theme or a modified established theme.

In short, yes. Shopify themes make storefronts attractive. Compare running a lemonade stand to building a fully serviced location for a lemonade factory. A Shopify without a theme is the former, while a Shopify store with a theme is the latter.

3. How do I backup my Shopify?

While Shopify is the greatest ecommerce platform, it’s also one that has some flaws. One of these is ease of backup. While some aspects of your Shopify store can be backed up on request, Shopify is unable to help any store owners who haven’t helped themselves by downloading a backup file first.

Rewind is a Shopify app that does the work for you with both automated and requested backups of all your Shopify store data.

4. …Speaking of apps, what are Shopify apps?

Think of the apps you have on your smartphone — they enhance your smartphone experience and make your phone easier to use and more convenient. Shopify apps do the same for your store and can serve many purposes, like making it easier to give out coupons or establish a mail subscription list. Browse Shopify’s app store and see which apps you think would best suit your Shopify experience.

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