Any online store owner has to occasionally sit back and take a good long look at the business they have created. Why? After a while they lose that feeling of looking at their store like a customer would. When making any decision about your own business, your first thought should be “how will customers react to this?”
When you keep the customer in mind, you also keep in mind your sales. One important aspect of thinking like a customer and not an owner is examining your Shopify store and thinking about how a customer would perceive it on first visit. Would they be comfortable? What would catch their eye first? Would it make them want to stay or go?
Knowing the answers to these questions can allow you to better fine-tune the shopping experience of potential customers, leading to stronger sales numbers you can keep up with your Shopify e-commerce and analytics tools. Keep in mind these four critical areas of Shopify stores and whether or not you have them.
Large and eye-catching images will always naturally be what someone sees first as soon as they enter a website. These images usually models or products with a current promotional deal occurring on a website. If you don’t have one of these? You need one.
In order for the full effect of a large focal image to work, you’ll have to make it count. Don’t just slap on your logo and throw up some pictures of models. Make the images appealing and suited to your store. Themes with slideshow capabilities can require three or four images like this, so remember to make each one valuable in its own way
Simple Menu Systems
Studies show that potential customers pay a lot of attention to navigation menus — about six and a half seconds. This may not seem like a very long time, but when you remember that a person will judge and make decisions about your Shopify faster than you can blink; this amount of time seems like an eternity.
If your navigation and/or menu system is hard to use, see or click, you’re losing customers. A potential customer will easily get frustrated trying to find what they’re looking for or use your site, leave and never come back.
Social Media Inclusion or Widgets
The Internet is a social place, and potential customers appreciate knowing that you’re out there on social media right along with them. If you put your Shopify on Twitter, Facebook, Instagram, etc., then make this very obvious on your webpage.
The inclusion of easily spotted social media links can work for you in a myriad of ways. Reminding a potential customer you’re on Facebook, for instance, can lead them to liking your page — it’s minimal effort, so why not? They may not buy anything this time around, but now you’re a presence on their Facebook feed, reminding them when you’ve got a deal going on.
This feature isn’t readily noticed by customers, but when you inform them that you have a backup solution like Rewind in place they’ll feel more at ease. Proudly display that your store is protected by Rewind and that customers can shop safely with you.
Don’t forget — Rewind is also a tool for your own benefit. You’ll never have to worry about losing mountains of data or messing up layout coding again. We can get all back for you and for your customers.