1. What if I can’t afford a custom eCommerce website for my business?
Custom websites are pricey, indeed. On top of that, they can take months to build.
If you want to get started quickly, there are a number eCommerce platforms out that offer you all the functionalities of a custom online store at a fraction of the cost and can be set up in just hours vs. months. You’ll get to design the overall look and feel of your webstore. You’ll be able to upload your product catalog with your own images, set up shopping carts, and accept payments.
Shopify is a particularly popular eCommerce platform because it allows you to choose a storefront layout from a variety of templates. You can customize your fonts and decide on the overall color scheme. Even product image sizes can be modified. And you can even upload custom brand logos and your own backgrounds.
2. What payment system should I use?
Many will recommend PayPal because it has already established itself as a secure system for accepting online payments. However, third-party processors such as PayPal will cost you. Despite no sign-up or fixed monthly charges, PayPal sellers pay a $.30 fee per transaction on top of the 2.9% transaction fee on the total sale amount.
Shopify users choose to utilize Shopify Payments to accept online payments. While it also costs, it’s less hassle than having to set up a third-party processor that will essentially have all the same functionalities and be just as secure.
3. Should I invest in high-quality images for my product catalog?
You should definitely put effort into producing high-quality images for your product catalog, but you don’t necessarily have to spend big money on photography equipment. Believe it or not, many sellers are using their camera phones to take incredible shots of their products.
All you need is good lighting which you can get from natural light. To create clean, crisp images, set up a plain backdrop in your backyard during a time when the sun shines nicely and prop your products on a neutral colored base.
4. Is product description important?
Product descriptions need not be lengthy, but they should definitely be captivating with rich adjectives. But more importantly, the product description should be complete. People want to see everything they need to know immediately otherwise they may just move on. So don’t forget to include dimensions, variations, weight, and other characteristics.
5. Should I backup all my online store data?
Yes. You’ve worked so hard on producing high-quality images and well-crafted product descriptions. If you were to accidently delete your entire blog or lose all your files due to theft or a computer crash, you might think that your eCommerce platform would provide some form of recovery. However, not all will provide that level of protection.
Protect all your hard work. Rewind is an essential eCommerce tool that will backup all your products, images, themes, customers, order, collections, pages, blogs, and even comments.
6. Will customer reviews and social sharing help my business?
There’s always the risk of receiving a negative comment. However, take that as your opportunity to prove your exceptional customer service skills. Accept critique as a challenge to better your product or service.
Social sharing of your products can do wonders for your sales. Allowing your customers to “like” your store items and giving them the ability to share it with their network of friends is marketing for your online store.
Starting your online business doesn’t need to be complicated. Asking the right questions puts you on the right path to eCommerce success.