Why You Need a Cart Abandonment Strategy for Shopify — and How to Make it Work
Imagine you go into a normal grocery store. You grab a cart and start shopping, checking items off your grocery list. Milk, eggs, bread…then, for whatever reason, you don’t want to buy the items you’ve already put in your cart. What do you do?
In the real world, leaving a cart full of groceries in the middle of a store and simply walking out is rude, but this happens millions of times over every day online. Consumers go to an online ecommerce store and fill up their cart, whether to goof off or estimate the total cost of a purchase, then close out of the website.
Being specific, about 67% of all online shopping carts get abandoned before a consumer completes their purchase.
Also in the real world, stores don’t have a method of preventing someone walking out and there’s no direct marketing to bring that customer back in. “Hey, we noticed you abandoned your shopping cart in the middle of Aisle 3. Come on back and shop some more!” It just doesn’t happen. Online, however, ecommerce stores can do just that.
Through technology we can now be alerted that someone is using their ecommerce store shopping cart and save the purchase as long as the site has their email address on file.
Abandoned Cart Emails
If you have a Shopify store, this same scenario will likely happen to you over and over. Consumers come, fill up their cart and then leave, and you’ll never know if they’re coming back or not. Some consumers create a shopping cart wishlist, adding in items to remind themselves to come back and complete the purchase. Others add items to their cart and forget for whatever reason, never to be seen again.
An abandoned cart email is an email that is sent to these consumers that gently nudge them to review their purchase. They’re typically titled with something like “We’ve saved your cart for you!” or “Your cart at WWW.com is waiting for you.” These emails are surprisingly effective, with about half of all abandoned cart emails opened and a third of these leading to purchases.
Rewind is one tool you can use to keep your Shopify data safe and secure, but what else are you doing for your Shopify store? The platform does most of the work for you, but apps and outside resources are what help you improve your Shopify storefront and your profit margins. Including a Shopify cart abandonment strategy to your existing resource repertoire can be a great way to start bringing in more cash to your business.
How to Craft the Perfect Abandoned Cart Email
Let’s quickly go over some necessities to include in an abandoned cart email:
- First and foremost, don’t make things vague. In the subject line, there should be a direct reminder of what the consumer placed in the cart to help jog their memory and reconnect them to the purchase.
- Include a link — the easier it is for a consumer to get back to their cart, the more likely they are to purchase from you.
- Include some copy and visual imagery. This makes the email more interesting and makes consumers more inclined to utilize your reminder.
- Don’t make it sound pushy. The cart abandonment email needs to be inviting and welcoming, not forceful.
- If you want, include a discount code in your reminder email and keep track of the usage. You want people to shop at your store, but you don’t want to create a habit of abandoned carts just for the coupon code that comes with them.
There are a lot of ways to be successful on Shopify, but you certainly can’t do it all alone. Using resources like Rewind and marketing tactics both increase your profits and keep your Shopify up and running.