Growing your eCommerce presence by managing on multiple online stores at once can be a great way to earn additional revenue as a Web business. It helps to diversify your customer base and reach more customers, even if each different Web location is selling the same product.
But managing multiple eCommerce destinations is challenging, and many entrepreneurs fall into common traps when they expand their Web portfolio in this way. If you’re getting ready to expand your business, and are feeling cautious, keep on reading to find out what three of the most common obstacles that many serial entrepreneurs face are when they’re managing multiple online stores.
1. Struggling with Multiple Order Sources
One of the challenges Web entrepreneurs face is managing their orders when they come from multiple different sources.
Customers expect convenience and easy-to-use online shopping, but the entrepreneur has to coordinate the back-end that provides all of those things.
When your product orders are coming from multiple source locations, you have to work extra-hard to organize, coordinate, and deliver them.
Overcoming this challenge is easiest when you centralize your order management. Organize each of these processes carefully:
- Customer care logs
Pushing your data to a centralized system can also help. There are multichannel management platforms available online, and Shopify features an app that can help you.
2. Updating Your Inventory Across Multiple Destinations
If you’re selling a product on multiple websites it becomes very tedious to change its product description, price, or images, because you have to perform the changes multiple times.
Controlling this is called “multi-sales distribution environment management” and getting it wrong means that your customers will receive disorganized, messy data about your product.
The best tool that you can use to help is called a Product Information Management (PIM) system. PIM systems help you keep your data:
3. Setting Up Complicated Systems Too Early
Many eCommerce entrepreneurs will try to set up complicated systems to help them manage their multiple online stores. This kind of organization system is called Multichannel Management Software and it ensures that no matter where your store data comes from, it all gets nicely coordinated in one central place.
The obstacle comes from attempting to coordinate these kinds of online systems too early.
Working hard to organize a management system takes time away from working hard to improve your online stores.
Integrating multiple stores into multichannel management software isn’t easy, and it takes time. If you have carefully thought about the tasks you need to perform, and created a structured plan for accomplishing them that incorporates a complicated system management tool, then that’s great. But don’t feel like you need one to be successfully managing multiple online stores.
No matter which direction you’re headed, make sure you back everything up. Your data, settings, and products are your livelihood. And you never want to have to replace them, especially if you’re managing multiple online stores.