Excellent Tools to Help Manage Your Online Store (Part 1)
Most online ecommerce stores have a litany of different features that can help you make the most of their services, but sometimes that isn’t enough. This is why applications and add-ons that enhance your up keeping and your customer’s shopping experience tenfold.
This can range from shop add-ons that directly supply a feature to marketing services that indirectly help amplify your store in some way. We’ve created a list of apps like these and others in between in order to arm you with the best resources possible to make your online ecommerce store as great as it can be.
These apps include both non-Shopify applications and outside platforms. Some services may or may not coincide with the service itself, but all are definitely helpful for any ecommerce shop owner to use or keep for reference purposes.
Let’s get the self-promotion out of the way. If you have a Shopify store, it’s imperative you know that Shopify doesn’t offer you store backups. If you want to avoid losing all of your data, Rewind can back up your site and save it in a secure, online vault. We also offer features like flexible restoration and automatic backups.
Email marketing is a great way to start amping up your store’s advertising. This particular application specializes in generative easy-to-use newsletters and service emails that include simple features like link tracking and bounce management. It’s been around since 1999 and is still going strong, which tells you something about their durability and service quality.
What do your product shots look like? Are the dull and lackluster? Do you have a decent angle but bad lighting? If you want your product photos to look better than usual, you want to get a graphics editing program that gives you all the features you need for a low cost. GIMP is a free program you can download and use to adjust your product shots to make them look professional. Liken it to Photoshop — at least in terms of features, not price.
If you want a simple way to write and send messages through a one-way email service, phpList should be your go-to marketing tool. It’s especially great for larger ecommerce stores with hundreds of thousands of subscribers. The customization options are essentially limitless and you can include email features in your messages that make life much easier for consumers.
Canva is a free-to-use Internet platform that allows you to make and edit images. It’s great for content marketing, but you can also use it for site graphics and email marketing insert images. The interface is easy to use, and you’ll always find new, beautiful templates to make your store sparkle.
FedEx Rate and Transit Time Finder
Sometimes finding the right shipping information is something of a guessing game. How are you supposed to quote someone a shipping price when you don’t have the system the post office uses to figure out that kind of info? Luckily, FedEx gives it to you for free.
For more great applications, platforms and resources, check out our Part 2 blog post.